Speaker Profile

Joanna Hoffman

Senior Marketing Executive

Joanna Hoffman joined Apple as the fifth member of the Macintosh team in 1980.Responsible for product marketing, she also helped roll out the Macintosh internationally. In 1985 she followed Steve Jobs to NeXT and worked there for a year. 

 Subsequently, infatuated with bleeding edge technology, Joanna joined a string of pioneering start-ups in AI, smart TV, and intelligent personal assistants and telephones; the last being General Magic, a spin out from Apple.  

Most recently, Joanna has worked with educational and environmental non-profits. 


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